Intension of “Iron Curtain” Advertisement
The aim of Iron Curtain in terms of the target audience is
to attract males who are in the market for furniture that is made with the sole
purpose of being strong and unbreakable.
One of our intentions for the 15 second advertisement is to
model the clip on infomercials that display their product and message quickly
with an ‘in your face’ type of approach. We believe this is the best strategy
to advertise Iron Curtain towards our target audience (males) to get the
potential customers excited to come down to their local Iron Curtain retailer
and invest in “stylish furniture made tough.” This has been portrayed in our
advertisement with the pop up sale signs, the enthusiastic voice over and the
“once in a lifetime sale opportunity.”
Iron Curtain not only prides itself on its strength and
durability, but also providing its customers with stylish, tasteful and classy
designed furniture that would complement any home.
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