I got a variety of mixed responses when the first batch of cubes were tested, which resulted in a pleasing way. I asked the testers what they associated the colours with first off, to make them think about the fruit and food items of that colour. The colours i had were red, white, blue, green and purple.
Red - Raspberries, strawberries, candy.
White - Lemon, peppermint, lemonade, creaming soda.
Blue - Blueberries, peppermint, licorice.
Green - Lime, apple, mint.
Purple - Grape, boysenberries, plum, blackberries.
After i got these responses, the testers were asked to taste as many different colours as they liked. The first taste was white, which was flavored like orange. The reply was it was potent, overpowering sweetness with a weird sensation afterwards. I want orange to be more sour and "zingy" to give the sensation of orange.
The next test tasted red which was flavored like caramel, white and green which was flavored like strawberry. They said it felt like eating toothpaste because the batch had not set properly and was still a thick goo, but the initial thought of the taste was strawberry due to the colour confusion. It was later recognised as caramel. The flavor of orange was lessened by its sweetness, which was the point brought up above. The green was expected to be a rich flavor like peppermint but the tester was taken by surprise that it was strawberry.
The third tester tasted the red one and said - I like the taste of caramel, but the whole experience (the combination of colour, cold touch (slimy), texture (how it fell apart)), set me up to expect a gooey raspberry taste, but I tasted caramel. At the start, couldn't decide whether i liked it or not, but in the end, the mixed messages ended up being too much!
Fourth tester responded to the experiment as a whole - The sensation of withdrawing the substance is a strong experience in itself, the colour is very successful at deceiving the perception of what it would taste like.
The fifth tester tried the red, white and blue which was also flavored like strawberry. The double up of flavors with a different colour was used to confuse people into expecting something different, while being confused by the same taste. They said -
Red - Almost like vanilla crossed with golden syrup, not what i was expecting
White - Looks like hair gel, Tastes citrus-y
Blue - Guess to be strawberry, was right. Colour threw me off though.
The results were successful and what i expected. The gooey mixture could be developed and used in the center of the solid cube. Perhaps jelly made from jelly crystals could be an interesting soft middle. A recipe for gooey candy mixture will be posted at a later day.
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